Privacy Policy

This privacy statement will inform you of the processing of your personal data via the website of AppSignal B.V. (“AppSignal”). AppSignal is made for creating high quality applications. It offers insights into errors and performance issues, plus host monitoring and an easy to use custom metrics platform.

We understand that you wish to protect your privacy and your personal data. We know the protection and security hereof is important to you. We will always process your personal data in accordance with the applicable laws and regulations concerning data protection, such as the General Data Protection Regulation and the Dutch Telecommunications Act. This privacy statement informs you of the way in which we collect, process and protect your personal data, for what purposes and on which legal grounds.

When using our website, AppSignal will be qualified as the data controller concerning your personal data. If a company makes use of our services, we act solely as data processor. For more information about the processing of your personal data via applications of our customers, we refer you to the privacy statement of the respective companies.

The general details of AppSignal:

AppSignal B.V.
Rietwaard 4
5236 WC 's-Hertogenbosch
The Netherlands
Chamber of Commerce: 62960407

We will not process your personal data for any other purposes than stated in this privacy statement. Your personal data will not be retained any longer than is necessary for the purposes for which the data was collected, unless further processing of your data is required by any data protection laws and regulations.

We will ask your prior consent for the processing of your personal data, unless we have a legitimate interest hereto. If the processing is based on your consent, you have the right to withdraw this consent at any time. Please be aware that this withdrawal will not affect the lawfulness of the processing based on consent before its withdrawal.

Our website

We collect personal data via our website which may relate to you.

Mailing lists

You can opt in to receive periodical newsletters such as Ruby Magic or Elixir Alchemy, which provide information on how to write better Ruby/Elixir code. To receive these emails, we ask for your email address.

If you have created an account via our website and have become a customer of AppSignal, we will occasionally send you emails to update you about new features or other news regarding our services.

You can unsubscribe from receiving these emails at any time by clicking on the link at the footer of every mailing list email we send, or you can send an email to

In addition hereto, we can send you the necessary emails about your account or payments.

Free trial

You can sign up for a free trial via our website to try out our AppSignal service free for 30 days. In order to sign up for such trial, we ask you to fill in your name, your email address and a password. Please keep the combination of your email address and this password a secret.

We also provide the possibility to sign in with GitHub. You may create an account by providing GitHub with a username, your email address and a password. For more information about the processing of personal data by GitHub, we refer you to their privacy statement.

Your account

When signing up for an account you need to fill in your name, your email address and a password. Please keep the combination of your email address and this password a secret. After your account has been created, you may create an account for your “organization” if your company is new to AppSignal. This organization will be used as an umbrella for your apps, plans and billing, teams and settings. You are also able to let us know how you found AppSignal so we know where to look for more awesome customers like you. If you are already part of an existing team, you can join this team via clicking an invite link that has been sent to you, or you can request an invite from your team.

Live chat

Do you have any questions about AppSignal, our plans or our pricing? You can contact us via our live chat function. Via this live chat we do not request or intentionally collect any personal data. This live chat function will automatically collect information about your browser, such as type and version, and your location. We use this information so we can offer the best support, taking into account browser capabilities and possible issues with local infrastructure.


We use functional cookies, cookies to automatically sign you in if requested and cookies to enhance your browsing experience. In addition, we use cookies to track the origin of your first visit, so we can pay out referral credits when needed.

Google Analytics

We make use of cookies from Google Analytics to obtain information on the quality and effectiveness of this website. These analytical cookies expire after a maximum of 20 years.


Intercom powers our live chat and uses cookie to be able to show you our reply to your chat when you return to our website after closing your browser window, and other user experience enhancing features.


We use Twitter’s cookies for retargeting. These tracking cookies expire after a maximum of 10 years.


We use Hotjar to track (anonymized) visitor behavior, but only after accepting our cookie warning. These tracking cookies expire after a maximum of 1 year.


These cookies are only sent your way on request. Since you’ve read this far, you deserve some. Let us know your address.

Your rights

Since we collect and use your personal data, you have the right to request from us access to and rectification or erasure of personal data or restriction of processing concerning your personal data, and to object to processing as well as the right to data portability.

Regarding the processing of your personal data by AppSignal you thus have the right to:

  • obtain confirmation as to whether or not your personal data are being processed, and, where that is the case, access the personal data and other information relating hereto;
  • obtain rectification of inaccurate personal data and to have incomplete personal data completed;
  • obtain the erasure of your personal data, where the personal data is no longer necessary, you have withdrawn your consent and there is no other legal ground for the processing, you have objected to the processing, and/or where your personal data have been unlawfully processed;
  • obtain the restriction of processing, where the accuracy of your personal data is contested, the processing is unlawful, your personal data are no longer necessary for AppSignal but you require those in relation to legal claims, and/or where you have objected to the processing and this objection is pending;
  • receive your personal data in a structured and machine-readable format and to transmit these data directly to another data controller.

AppSignal will respond to your request within four weeks. If you do not agree with the contents hereof, the rejection of your request, or the processing of your personal data in any other way, you are entitled to lodge a complaint with the Dutch Data Protection Authority.

Third parties

Some of the personal data collected is shared with third party service providers and our business partners.


We use GSuite by Google. All email we receive passes through Google Mail, and all data associated with email such as your email address and any headers are stored by Google. In addition we use Google Drive to store spreadsheets and other documents which may include your name and email address.


Your name, email address, approximated location at city level (based on GeoIP) and browser vendor & version are stored in Intercom. Intercom powers our live chat and customer support, and all emails sent to are also stored in Intercom. Intercom may enrich your profile with publicly available contact and social information, but this information is not provided by us.

Help Scout

Email sent to is stored in Help Scout, an email support platform. They store all data associated with email sent to this address, such as your email address and any headers.


Any questionnaire you fill out runs on Typeform. It will store all the data you enter yourself, plus whether you use a desktop/laptop computer, a smartphone or a tablet device. We use this information so we can present questionnaires in the format best suited for your device.


If you’re a paying customer, your credit card data, name, (office) address and email address are securely stored and processed by our payment provider Stripe. We can see this information, though credit card data is limited to the expiry date and the last four digits of your card. We cannot see your credit card number or CVC (Card Verification Code).


We use Moneybird to keep our books, and it’s what we use to generate, send and archive invoices we send you. In order to do that, we store your billing contact information in Moneybird (name, billing address and email address).


We use Mailgun to send transactional email to customers, such as notifications about errors and performance issues. To do this, we provide them with your email address whenever such an email is sent.

We will solely share your personal data where you have given us your explicit consent hereto, or where this is necessary for the performance of a contract, a legal obligation or for legitimate interests of AppSignal, or where we are obliged to disclose your personal data on the basis of a request by or order of a competent authority.

If your personal data will be transferred to parties that are not located within the European Union, we will make sure that there is an adequacy decision of the European Commission in place, or that there are other appropriate safeguards set up. You are entitled to obtain a copy of these suitable safeguards by sending an email to that end to

Security measures

We have implemented the appropriate technical and organizational measures to ensure that your personal data will be processed in accordance with the applicable data protection laws and regulations, and to ensure a high level of security and integrity of your personal data. All data traffic runs over SSL (including communication between the AppSignal data collection agent and our servers). We keep the application data you send us in ISO/IEC 9001:2008, ISO/IEC 27001:2013, PCI DSS 3.2, NEN 7510:2011 and ISAE 3402 Type I certified facilities in the Netherlands.


We may change or modify this privacy statement from time to time. The latest update dates from January 7, 2019. We will only process your personal data in accordance with the privacy statement that applied at the time your personal data was collected. We strongly advise you to consult the most recent version of this privacy statement. If you have any questions about this statement, don’t hesitate to contact our awesome team on