About AppSignal
We’re a small, thoughtful, and friendly team building tools developers love. We value clarity, focus, and steady progress. This role is key to making sure we continue shipping high-quality, developer-loved features that matter.
We welcome candidates of all backgrounds, genders, orientations, ethnicities, ages, and abilities.
About The Role
As the Developer Marketing Manager (Community, Creators, Influencers) at AppSignal, you will spearhead top-of-funnel growth by building a vibrant developer community and orchestrating influencer partnerships. In this role, you will manage the budget for developer-focused campaigns and programs, amplifying AppSignal’s presence in the popular programming language and devops communities. You will report directly to the CMO and collaborate closely with the marketing team to turn individual developer enthusiasm into broader adoption. Be a key part of a team that drives AppSignal’s growth and brand awareness and credibility among developers..
Key Responsibilities
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Influencer Marketing Campaigns
Develop and execute a developer influencer marketing strategy to drive awareness and product trials. Identify and partner with key developer content creators. Work with them to produce authentic, story-driven content (tutorials, live streams, blog posts, etc.) that showcase AppSignal’s value. Manage end-to-end campaign execution. -
Demand-Gen / Developer Marketing Campaigns
Run integrated campaigns that tie launches to creator/community activations (e.g., coordinated tutorial drops, coding challenges). Test and scale paid channels (Reddit Ads, Dev.to sponsorships, developer newsletters, podcasts, and niche dev sites). Operate in-house or with specialist partners to reach the right developers at the right time. -
Community, Champions & Advocacy
Build and nurture AppSignal’s developer community across Slack/Discord, Dev.to, Reddit, Stack Overflow, GitHub, and language-specific forums. Make advocacy programmatic. Turn community energy into fun stories for brand awareness. -
Analytics & Optimization
Set KPIs for traffic, engagement, community health, and trial/lead conversion. Use insights to adjust weekly actions — scale winners, refine creative/targeting, sunset laggards. Route developer feedback to Product/Support so community signals improve roadmap, docs, and onboarding.
Qualifications
- 3+ years of experience in influencer marketing, social media, developer relations, or community management for technical products.
- Proven track record with influencer, social media, and content campaigns delivering measurable results (sign-ups, traffic, engagement).
- Exceptional communication skills to craft developer-friendly narratives and content across multiple channels (social, blogs, outreach, technical discussions).
- Data-driven approach with proficiency in analytics tools (Google Analytics, social media insights, etc.).
- Cross-functional collaboration with design, product, engineering, and sales while managing influencer/partner relationships.
- Self-starter mentality with entrepreneurial mindset; comfortable in fast-paced startup environments; able to manage priorities independently in remote settings.
Bonus Qualifications
- Domain expertise in observability, application monitoring (APM), or DevOps tooling.
- Understanding of performance monitoring and error tracking challenges to better connect with developer audiences.
What We Offer
- Competitive salary tailored to your experience and location.
- Remote-first work culture with co-working support if needed.
- Fully paid employee benefit package (medical, dental, vision).
- Eligibility to participate in employee stock option program.
- Unlimited paid time off.
- Personal development budget (books, courses, conferences).
- Flexible contract setup (employment, EOR, or long-term contractor).
Apply for the Job
Do you want to join our team as our new Developer Marketing Manager?